Purpose

SolutionCity-Adelaide Australia has been developed as a unique aspirational brand for the ICT industry in Adelaide that seeks to promote excellence and develop a global identity for the industry.

The concept for SolutionCity evolved from an industry wide workshop that agreed there was a need for ICT businesses operating in Adelaide Australia to differentiate themselves globally. This need was highlighted by the success of WCIT 2002 in Adelaide, which furthered the local industry's desire to build an enduring presence for South Australia in the global ICT market. 

The creation of a local brand identity for the ICT industry in Adelaide is seen as vital in promoting and differentiating the smart business solutions that are developed in South Austra lia.  The brand will provide an umbrella for members to work collaboratively, marketing globally in a similar way to the Australian Wine industry, with successful regional brands like the Barossa Valley, Clare Valley and Coonawarra, amongst others; some could say turning Adelaide into the silicon vineyard.