CANCELLED
Time and Date
9.30am-10.30am, Friday, July 11
Topic
Internet Marketing & Search Engine Marketing
Speaker
Grant Goodall, e-channel online
| Grant is the General Manager of e-channel online, a premium search engine marketing company. With 18 years of tourism experience, Grant has been Executive Director of the WA Tourism Commission, CEO of Tourism Council Australia (SA), CEO of Travelmarvel and NZTP Travel, and General Manager of Hertz Campervans Aust/NZ. Grant is also the current Chairman of Harness Racing SA. Grant has degrees in education and business. |
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Presentation Synopsis
Internet Marketing - how search engine marketing works.
Presentation Detail
This presentation will give a detailed overview of internet marketing and how search engine marketing works. It will also cover e-channels' software (Dynamic Creative) which automates what is generally a very manual process creating relevant search campaigns. The software is used by many of Australia’s top ASX companies.
Target Audience
Those interested in using Search Engines to market their company or services. It is especially relevant to businesses with highly dynamic websites.